The journey of WayaWaya began in 2010 when Merete and Iris were work-exchanging in Livingstone. They devoted their time to local development programs with a passion for women’s rights. During their day-to-day work they experienced the hardships of Zambian women with little or no education. In the busy market of Livingstone, among the maze of secondhand clothes and African prints, the two Norwegian ladies found each other and a mutual interest for fashion. At this moment they realized that design and manufacturing could go hand in hand, and become key in empowering their fellow sisters in Zambia.
Artisan craft(wo)manship in Zambia is a relatively new concept. And because of this, Merete and Iris saw the need to uplift the women’s skillset to an international level. The playful colours of Zambia, merged with the cold shades of Scandinavia, inspired the philosophy of WayaWaya. The result: contemporary handbags with a meaningful interior.
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